Business Growth Development Consultant

Right now either businesses are spending a ton of marketing desperately trying to generate leads any which way they can or they’ve stopped marketing all together.

Either way its not going to be good for your business, but there are ways to get your message to market that are low cost and performance based and that is the only place where you should be spending time and money right now.

Pay-Per-Click / Pay-Per-Lead – Only serve adverts in areas that you can compete and satisfy (especially if you’re a local business) and use the Google optimizer to pay only for conversions (lead that take action) not just leads.

For some time now I’ve been extending my own social media activity, slowly. When you don’t have lots of staff and massive budgets and you are focused on helping your customer its a tough thing to do and get right. You know what it should look like but creating and engaging amongst everything else you are doing is a tall order indeed.

Just being in a position to “listen” or watch the conversations unfold can be very eye opening and you begin to get a feel for what people are saying, doing and why.