Measuring the effectiveness of your marketing is about “metrics” or building a return on investment “ROI” which helps you to describe the relationship between costs and the return achieved in either leads or profit generated.One of the reasons that stops businesses from measuring their marketing effectiveness is they believe its too early in the process to start when creating or developing their new marketing channel and its especially so with the internet or web marketing because the technology feels so new for many businesses.
Twitter
LinkedIn
Facebook