Business Growth Development Consultant

Helping individuals and businesses to solve problems or fulfil needs and desires aligned with their current goals AND with integrity, is the fastest way to make a sale.

Selling is becoming more difficult as customer barriers continue to rise with each year that goes by.

No longer will the old school, outdated sales “techniques” of the past generate the desired results that every business craves today.

It’s a buyers market and you have to adapt or risk becoming extinct like a sales dinosaur.

The more you are able to pre-sell something the less “convincing” will be required later on but that will only happen when you understand how your business fits into its chosen market space and the people you are communicating with.

It all starts with the reason that your customers already are, or will be doing business with you and ultimately why ? In fact it’s really why, the one question that your customers are asking themselves when they are presented with a new supplier, idea, product, service or offering…..why should I buy from you ?

Knowing why your customers should ultimately be buying from you will enable you to position your business in the market place so that you become the most effective choice for that audience.

Once you are positioned correctly this core principle needs to be worked into every commercial channel you will be using to reach your target audiences.

Having the platforms and technology in place to help you do this, will become an important factor in being able to do more with less and this can be further leveraged by developing alliances with complimentary organisations.

As you expand your sales and marketing operations into the various channels careful consideration should also be given to indirect channels such as community based activities that have both a positive impact and a mutual benefit to all parties involved.

Once you are engaged with your customers and prospects a sale may involve different strategies from a single transaction to a multi level complex sell.

Selecting the right approach starts with a good understanding of how your products and services can truly help somebody achieve something, what motivates them, and what will be involved in that person or business making a decision to buy.

Understanding the probability of winning a business deal, or not , requires you to be objective about what is going on, which may include things such as attitude, obstacles, objections, events, change, ambition, people, politics, budgets, finance, payback, competition, likes and suppliers.  Ask yourself, does it fit, does what I am seeing and hearing equate to the same thing ?  Action will always speak louder than words.

All of this should ultimately come from a plan, the track if you like for driving your business towards a successful goal made up of a master strategy which guides you into specific areas of your sales and marketing operations.