If you are considering running a marketing campaign and you may also be changing your telephone number, moving address or updating any other information around the same time, then please think carefully before you do or you may be incurring a lot of unnecessary cost and customer confusion.
I’ve now had two customers and suppliers over the last month that have had a ton of marketing material printed up, only to find out that the telephone number they thought they had purchased was allocated elsewhere.
This is a costly and frustrating problem that could be avoided by checking and confirming details before committing to printing. Alternatively postpone your print work if your details cannot be guaranteed and wait until you have everything settled before proceeding with any work.
My advice is to make sure you have confirmation of your new number or address in writing and working before proceeding with any printing work, as it could cost you a lot of money and confuse your customers if you send out incorrect information.
Why not have your old number and post rerouted to the new location until you have it all settled. An even better or more flexible method is to have a national number or regional address.
A low to no cost non-geographic telephone number such as an 0845 number, or a P.O. Box or serviced office address is a good way of having a permanent fixed number or address while giving you the flexibility to move around and change your local telephone number or move in and out of premises as your businesses develops.
All you have to do is decide where calls and post are to be redirected which is a fairly simple and low cost decision and far less disruptive and confusing than getting the information wrong.
Website and email addresses can also be changed without loss of communications, traffic and rankings if redirects are done correctly.
It just takes a little planning and can make all the difference to you and your customers.
Written by Nic Windley, a Business Development Consultant, Marketing Consultant and Sales Consultant you’ve been reading post Save Marketing Money And Avoid Confusing Customers – Get Your Contact Details Correct
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