Business Growth Development Consultant

Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation

There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.

Spending time with current or potential customers that are in no position to make a decision is not a great use of your company’s valuable selling assets. Instead they should be focusing their time on leads which are ready to start looking seriously at what you are offering and don’t require “converting” because they are already aligned with your model as shown by your marketing and their continued interest, so it’s just a question of details.

Your B2B Business Needs Email Marketing

Email marketing is a powerful way of establishing credibility by drip feeding valuable information to your prospects and customers at little to no cost.

Unfortunately most people abuse it by sending emails to people they don’t know with information they probably don’t want, in a way they definitely don’t want it, otherwise known as spam.

The best way to avoid the spam trap is to have people “opt-in”, meaning they volunteer to receive information from you and your business directly to their in box by request.