Well, I’m not going to say much here except that today I received a piece of outbound marketing from none other than…..GOOGLE. Yes one of the worlds biggest online inbound marketing forces and they are sending me an outbound marketing piece to promote Adsense.
Why are they doing this ? Well, not everybody is online, nor are they online all of the time and good outbound marketing still works well if done properly and it helps to create a true closed loop environment.
I’m not going to comment on the piece itself even though I think it could have been improved, but the sheer fact that they recognise the need for a multi channel strategy and to reach beyond their digital space is enough for this post.
Written by Nic Windley, a Business Development Consultant, Marketing Consultant and Sales Consultant you’ve been reading post Even Google Thinks Outbound Marketing Is Worthwhile
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