Business Growth Development Consultant

Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation

There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.

Spending time with current or potential customers that are in no position to make a decision is not a great use of your company’s valuable selling assets. Instead they should be focusing their time on leads which are ready to start looking seriously at what you are offering and don’t require “converting” because they are already aligned with your model as shown by your marketing and their continued interest, so it’s just a question of details.

Today’s sales and marketing technologies offer many opportunities to businesses to help them grow.

It was not so long ago though that these technologies were out of the reach of many due to their high costs, but technology has increasingly got cheaper and with the advancements of open source technologies can even be obtained for free with some technology know how.

The biggest impacts though have come from the areas of wide area networking in the form of the internet along with remotely hosted applications and services such as web servers, VoIP and CRM.