Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
Category Archives: Email Marketing
Marketing Automation Magic
B2B Email Marketing
Your B2B Business Needs Email Marketing
Email marketing is a powerful way of establishing credibility by drip feeding valuable information to your prospects and customers at little to no cost.
Unfortunately most people abuse it by sending emails to people they don’t know with information they probably don’t want, in a way they definitely don’t want it, [...]
