The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains.
Some strategies are ideal for market testing and short term ramp ups, while others take more time to build and will add stability and value to your business long [...]
The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
The purpose of the [...]
Wouldn’t it be nice if you didn’t have to do all the selling and marketing for your business ? That prospects would call you up once in a while, already convinced by what you could do for their business because they’ve seen and heard it already from somebody just like them.
Happy customers are amongst your [...]
Marketing in general usually involves a mix of many channels and activities and the internet is one of those places that is actually a combination of multiple channels that make up a broader digital channel, including practices like social media marketing and search marketing.
Practices such as inbound search marketing rely on the fact that certain [...]
In just 7 months and with less than 25 employees in the whole company a UK consultancy was able to increase its conversion ratios by 27%, incoming traffic by 50% and more importantly its direct leads by 60% using an inbound marketing system approach.
Inbound Marketing Can Compliment What’s Working Or Replace What’s Not
Previously new customers [...]
Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
Right now either businesses are spending a ton of marketing desperately trying to generate leads any which way they can or they’ve stopped marketing all together.
Either way its not going to be good for your business, but there are ways to get your message to market that are low cost and performance based and that [...]
For some time now I’ve been extending my own social media activity, slowly. When you don’t have lots of staff and massive budgets and you are focused on helping your customer its a tough thing to do and get right. You know what it should look like but creating and engaging amongst everything else you [...]
Does Twitter Business Marketing Work ? – Yes, Even For Me!
First of all take it from me, once a sceptic (few years back now), that the twitter machine can and does open up new avenues, contacts and enquiries REAL fast and of a very high quality and relevancy.
Why ? Well your twitter channel is a [...]
Your B2B Business Needs Email Marketing
Email marketing is a powerful way of establishing credibility by drip feeding valuable information to your prospects and customers at little to no cost.
Unfortunately most people abuse it by sending emails to people they don’t know with information they probably don’t want, in a way they definitely don’t want it, [...]
Inbound, pull, magnetic or bread trail are marketing terms that describe guiding customers to your doorstep.
I find the term “Inbound” a bit confusing because no marketing can ever be purely inbound, because it has to go outbound first, put into the ether or outside world, before it can ever be found or guide people inbound [...]
A picture can paint a thousand words especially when it’s a meaningful graphical representation of your performance, whether its a sales graph, profitability analysis or some other form of tracking.
Many businesses when asked what their website does would probably answer with some kind of “well it has our contact details on it” or “its an [...]
Growing a business using the internet comes down to 4 main factors. And strangely these 4 main factors apply equally to any business off-line or on-line.
Opportunity
Being able to spot a gap in the market where demand exists, supply is short and competition is weak which you can capitalise on from a search, pay per click, [...]
Right, go anywhere online, youtube, twitter, ecademy, a bookmarking service, any SE, an online shop etc.
You are now faced with two choices, either read every page, or, type in a search.
For a relevant listing to appear it MUST be search relevant and that requires some work for that to happen.
Hey presto SEO IS NOT DEAD, [...]
In the latest of a run of planned Twitter develpopments businesses willl be able to have personalised “staff member” accounts which will add their “byline” to company tweets.
For example if @Twitter invites @Biz to tweet on its behalf a tweet from @Twitter would include @Biz. The idea is that users will know more about the [...]
