Resistance is not just an issue faced by sales people, its an issue faced by all sorts of people in business and real life who are trying to bring new ideas to change resistant places. That includes getting the bosses backing to let you run with something new and it can be down right frustrating [...]
The world is full of systems of belief, which for the most part try to over simplify a very complex world. All to often though things change but the mantra sticks. It gets repeated under all circumstances creating more confusion along the way and misleading followers who stand by these beliefs and fight for them [...]
Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
Right now either businesses are spending a ton of marketing desperately trying to generate leads any which way they can or they’ve stopped marketing all together.
Either way its not going to be good for your business, but there are ways to get your message to market that are low cost and performance based and that [...]
If you are considering running a marketing campaign and you may also be changing your telephone number, moving address or updating any other information around the same time, then please think carefully before you do or you may be incurring a lot of unnecessary cost and customer confusion.
I’ve now had two customers and suppliers over [...]
Well, I’m not going to say much here except that today I received a piece of outbound marketing from none other than…..GOOGLE. Yes one of the worlds biggest online inbound marketing forces and they are sending me an outbound marketing piece to promote Adsense.
Why are they doing this ? Well, not everybody is online, nor [...]
Right now the whole world seems to be running for the hills into the digital sales and marketing inbound yonder, which is no surprise given the “possibilities” that lay ahead. However many are running blind, taking with them what they have always done into the same digital space which will lead to further confusion if [...]
Inbound, pull, magnetic or bread trail are marketing terms that describe guiding customers to your doorstep.
I find the term “Inbound” a bit confusing because no marketing can ever be purely inbound, because it has to go outbound first, put into the ether or outside world, before it can ever be found or guide people inbound [...]
When your selling an idea, words will be far more compelling than anything else you can use.
It’s true that an image can paint a thousand words and is a great way of supporting your content and conveying a part of your idea quickly but they will never be able to get across your concept on [...]
Nice video and why direct response marketing is one of THE most effective methods of marketing and even more so when the world of digital media embraces it effectively.
Insights into an affliction that is making sales and marketing jobs even harder!
Getting worse with each day, people are finding distraction to the point that they are unable to focus on any one thing long enough for them to make an intelligent and informed decision.
Driven by the communication gadgets and gizmos we are all transport [...]
