One of the toughest challenges within marketing is dealing with others perception.
Considering you can study for a PhD in marketing, there are millions of books, webinars, websites, courses, associations and suppliers its unsurprisingly a very broad, complex and often misunderstood world that blends together art and science.
For the outsider, which in most cases is the [...]
Business is full of laborious tasks and selling and marketing can be one of the most mind numbing experiences of your life, due to the excessive repetition involved which at times can make you feel like you’re doing unintelligent work, which you got all dressed up for in your dare devil costume, only to find [...]
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
Are you marketing in a fantasy world ?
Or do your own beliefs and the recommendations of others come from the depths of fantasy land ?
With the economy shrinking by the day what are businesses going to do to maintain growth when the gradient of progress seems to be endlessly uphill, and budgets shrink back to [...]
Recently our family received some news about uncle Les Windley who restored and sailed the Marguerite T, a Bristol channel pilot cutter, and has now passed away.
Les may have gone, but his stories will live on.
You see, Les for all his faults was a real character and lived life to the full and then some.
Whether [...]
Ideas are worthless unless you can actually turn them into a tangible thing, whether its a prototype or a business responsible for its delivery.
Once you’re ready for customers its time to launch your product or service into the market.
Get this right and the business will move into a high growth trajectory after some initial ramp [...]
The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains.
Some strategies are ideal for market testing and short term ramp ups, while others take more time to build and will add stability and value to your business long [...]
If you’re still pondering about whether you should be blogging then take a moment to read the 3 points below, otherwise skip to the 10 Key Components below.
Blogging generates exponential returns.
Every blog posts counts if done correctly and will compound your efforts over time.
Blogging helps your search engine optimisation.
Each blog post helps to improve your [...]
Resistance is not just an issue faced by sales people, its an issue faced by all sorts of people in business and real life who are trying to bring new ideas to change resistant places. That includes getting the bosses backing to let you run with something new and it can be down right frustrating [...]
The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
The purpose of the [...]
Customers are expensive things to find, so you should be doing absolutely everything in your power to keep them as a customer and ensure your benefiting from the customer lifetime value formula.
This may seem like an obvious statement to make, but I’ve seen businesses loose customers over the silliest of things and usually during a [...]
Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source.
As buyers begin their buying journey they typically start with research, combining their own [...]
If you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video. In just the last 3 months alone more has happened to this business as a result of blogging than anything else.
I forgot to mention the obvious, yes sales leads, in this video but leads [...]
Wouldn’t it be nice if you didn’t have to do all the selling and marketing for your business ? That prospects would call you up once in a while, already convinced by what you could do for their business because they’ve seen and heard it already from somebody just like them.
Happy customers are amongst your [...]
If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market.
You’ve either got a new product or service that nobody knows exists yet or you’ve got a product or service that already exists in the market and you’re offering [...]
