The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
The purpose of the [...]
Technology can be both a crippling or liberating investment for any business big or small.
When faced with the possibilities that technology like CRM systems can bring to a business its easy to lose sight of the reason that these investments are actually being made and that’s why you need to go back the beginning and [...]
When you don’t know what creates the outcome you need, it’s impossible to engineer it and without a business system reaching your goals will remain elusive. Where formulas exist, they typically describe a system which operates in a specific way, which creates a certain outcome based on a single or sequence of events occurring.
The reasons [...]
Look back into economic history and you’ll see regions that prospered displaying patterns of industry built up around key developments which occurred as various factors come into alignment. Much the same way that the steel industry gave way to trains and cars and electricity gave birth to the light bulb and digital technology, all of [...]
For a while now I’ve been moving certain parts of my business(es) into the cloud (another name for the web or internet) where applications are delivered as a service (otherwise known as SaaS). I’ve been doing this to build a more fluid working environment and facilitate working with and in distributed teams more effectively. The [...]
Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
Today’s sales and marketing technologies offer numerous opportunities to help businesses grow more effectively.
It wasn’t so long ago that these technologies were out of the reach of many SME’s due to their high costs, but technology has increasingly got cheaper and with the advancements of open source, and software as a service it can even [...]
