If you’re business model is designed to compete in an overcrowded industry or sector, where “innovations” are mostly line extensions to existing products or service, then you’re probably going to hit a plateau or even run out of steam in the not to distant future, if you haven’t already. Unless of course you can easily [...]
The nicwindley.co.uk site continues to expand its readership despite the encroachment on my time that work and other ventures are having. Whilst I have a lot more to share I’m acutely aware that the business arena is vast and constantly evolving so I’m opening up the floor to other guest bloggers and community writers that [...]
Business is full of laborious tasks and selling and marketing can be one of the most mind numbing experiences of your life, due to the excessive repetition involved which at times can make you feel like you’re doing unintelligent work, which you got all dressed up for in your dare devil costume, only to find [...]
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
Creative elements, unless they are absolutely direct and specific are just unknown quantities that are difficult to define in terms of what measurable and quantifiable results they actually bring to a business.
Whether you believe it or not, effective business growth and development is more formulaic than it is creative.
This confusion occurs a lot in marketing [...]
Anybody who’s ever done anything has probably faced a difficult beginning, middle or end.
In fact they’ve probably faced difficulty at every turn and yet its that same difficulty that made the impossible possible.
Difficulty steers people onto new paths, gives us new experiences, new ways of looking at things and challenges us to find ways around [...]
NO WAY IN HELL!…..unless things start to change….in a big way.
Take for example your average office with its sales and marketing teams. How are people like this every going to learn to get along when they’re at each other instead of with each other.
Marketing and sales are there to achieve the same end goal and [...]
Ideas are worthless unless you can actually turn them into a tangible thing, whether its a prototype or a business responsible for its delivery.
Once you’re ready for customers its time to launch your product or service into the market.
Get this right and the business will move into a high growth trajectory after some initial ramp [...]
The internet has been in an early development phase despite the fact that its 30 years old and its predecessor ARPAnet (which later adopted TCP/IP now powering the majority of local and wide area networks) pre-dates by as much as a further 15 years; that’s right it goes back to the sixties.
The purpose of the [...]
Technology can be both a crippling or liberating investment for any business big or small.
When faced with the possibilities that technology like CRM systems can bring to a business its easy to lose sight of the reason that these investments are actually being made and that’s why you need to go back the beginning and [...]
Customers are expensive things to find, so you should be doing absolutely everything in your power to keep them as a customer and ensure your benefiting from the customer lifetime value formula.
This may seem like an obvious statement to make, but I’ve seen businesses loose customers over the silliest of things and usually during a [...]
Sellers are the last person a typical buyer will turn to for advice unless they already know you or you’ve already served them before. If you haven’t then you’ve got a huge mountain to climb to establish yourself as a credible source.
As buyers begin their buying journey they typically start with research, combining their own [...]
If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market.
You’ve either got a new product or service that nobody knows exists yet or you’ve got a product or service that already exists in the market and you’re offering [...]
When you don’t know what creates the outcome you need, it’s impossible to engineer it and without a business system reaching your goals will remain elusive. Where formulas exist, they typically describe a system which operates in a specific way, which creates a certain outcome based on a single or sequence of events occurring.
The reasons [...]
Have you ever wondered why customers don’t trust or respect sellers and marketers in the same way they do a plastic surgeon, lawyer or therapist ?
Why is it with your level of education and valuable experience giving you the capability to deal with some very challenging problems, you still don’t receive the same level of [...]
