And we knock the stuffing out of the myths and unicorns of business development.
We don’t see many door to door salespeople these days. Once upon a time though they were a significant force in the sale of consumer products.
The other day I stumbled across a couple of videos which gave me a real slap in the face.
Make of these videos what you will. For me, this is a [...]
One of the toughest challenges within marketing is dealing with others perception.
Considering you can study for a PhD in marketing, there are millions of books, webinars, websites, courses, associations and suppliers its unsurprisingly a very broad, complex and often misunderstood world that blends together art and science.
For the outsider, which in most cases is the [...]
If you’re business model is designed to compete in an overcrowded industry or sector, where “innovations” are mostly line extensions to existing products or service, then you’re probably going to hit a plateau or even run out of steam in the not to distant future, if you haven’t already. Unless of course you can easily [...]
The nicwindley.co.uk site continues to expand its readership despite the encroachment on my time that work and other ventures are having. Whilst I have a lot more to share I’m acutely aware that the business arena is vast and constantly evolving so I’m opening up the floor to other guest bloggers and community writers that [...]
Business is full of laborious tasks and selling and marketing can be one of the most mind numbing experiences of your life, due to the excessive repetition involved which at times can make you feel like you’re doing unintelligent work, which you got all dressed up for in your dare devil costume, only to find [...]
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
A suspect calls you up without having spent much time with your online sales persona otherwise called your website and the conversation contained within it. The reasons why are probably numerous and might include;
your site was never designed with lead generation in mind so they probably wouldn’t be able to engage with you in any [...]
If you are looking for a trustworthy SEO consultant in the UK the job is tiresome. You may have to pass through a series of trial and error situations. It is never easy to filter out many and find a unique one that serves you the best. Unless you know how to evaluate a provider [...]
The Internet, Google, ebay, Amazon, YouTube, Facebook, Twitter, Smartphones, mobile apps – all these new businesses and technologies are changing the way marketing works. For everyone aspect of offline marketing there is now an online equivalent that exists or is being developed:
Replacing direct mail is email
Personal selling is being replaced by live chat
Magazine ads are [...]
Email marketing campaigns are always being urged to be snappy and eye-catching. With users more than happy to navigate away from a site that doesn’t catch their attention immediately, businesses need to be sure they grab attention quickly and effectively.
There is a middle ground though, as businesses must ensure they tread the extraordinarily fine middle ground [...]
If you work in the construction and building industry, you are probably used to dealing with a large number of job locations, both inside and outside. You may well be called to meetings on construction sites at different stages of development and your work probably takes you out on the road a great deal of [...]
